Brands we've worked with
Through our partnership with Guangzhou Shinelee Paper Product Co., Ltd., an established packaging manufacturer with 18+ years of industry experience, Root & Route brings proven structural packaging expertise to brands across North America.
The projects below showcase packaging manufactured by our partner for leading global brands — from luxury beauty and retail to seasonal and specialty packaging.
Hudson's Bay
Architectural Advent Calendar Packaging
Structure: Gatefold double-door rigid box with custom-fitted internal compartments.
Craftsmanship: Custom facade featuring deep debossing, foil stamping, and reinforced chipboard.
Maybelline New York
Brooklyn Beats Interactive Diorama & Drawer Packaging
Structure: Multi-layered counter display with a clear acrylic window and a smooth pull-out bottom drawer.
Craftsmanship: High-precision die-cutting for the interior diorama combined with structural board engineering for retail durability.
Helena Rubinstein
Luxury Countdown Vault & Beauty Keepsake
Structure: Custom 3D ship silhouette featuring dual-opening side doors and a central hero product pedestal.
Craftsmanship: Reusable rigid construction, custom-fit product inserts, and high-contrast interior lining.
Lancôme
Premium Holiday Gift Set Architecture
Structure: Heavy-duty rigid frame featuring multi-tiered interior dividers to keep glass bottles secure in transit.
Craftsmanship: Precision die-cutting, custom gold foil accents, and protective compartment inserts.
Glo Skin Beauty
Minimalist Eco-Luxury Rigid Presentation Box
Structure: Sharp-edge magnetic closure box engineered with a precise tactile click.
Craftsmanship: Premium soft-touch lamination paired with high-contrast back-panel typography for clear product messaging.